Important: We've removed this article from the site navigation because Mobify projects that were generated after January 2019 do _not_ include the push messaging technology described below. If you are maintaining a project that was generated before January 2019 that _does_ include push messaging, we have left this documentation in place for you.
Push notifications let businesses effectively engage and re-engage visitors on both desktop and progressive mobile with customized, compelling content.
Web push notifications act in the same way as notifications from an installed app. The user is presented with a short message with a call to action, usually linking to a page on your website. Users do not need to have your website or the browser running to receive a message, and they do not need to be using their phone to receive the message.
A key difference between web push notifications and notifications from an installed app is the opt-in flow, in which the user signs up for notifications. Opting in to push notifications for an app is often done by presenting a pop-up message the first time the app is used after installation. On the web, we want to consider users who are experiencing your brand for the first time. We use a 2 step signup approach that ensures users are engaged before asking them to commit to receiving notifications, and that we are not interrupting their shopping journey. This results in a highly engaged, connected subscriber base.