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Tracking Pixel

Note: For projects using Analytics Integrations or its predecessor, the Analytics Manager, this is handled by the Engagement Engine Connector.

Clients can send events to the Engagement Engine by embedded a tracking pixel with valid parameters representing required fields.

The tracking pixel expects the following parameters:

Field Type Description
slug String Unique project slug
channel String Which channel this data is arriving on
dimensions String URL-encoded JSON payload of key/values metadata
timestamp_local String The unix/epoch timestamp in milliseconds of the client when this request was sent
data String URL-encoded JSON payload containing action, category, and value keys

Calls to the tracking pixel are made with a GET request, similar to:

For more details, please see the Tracking Pixel reference documentation

What's Next?

Review what events can be sent


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