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What is the Engagement Engine?

The Engagement Engine is the underlying real-time data processing system of the Mobify Platform.

Engagement Engine powers several cross-platform capabilities including:

To power these capabilities, all components of the Mobify Platform send anonymized data to the Engagement Engine.

Why should I send data to the Engagement Engine?

As part of the any implementation of the Mobify platform, Mobify tracks a variety of events in the Engagement Engine. Events include actions that Shoppers initiate, as well as actions that happen as part of a browser or application preparing for Shopper interaction. Event data that is collected is used for several functions:

The ability to continuously improve the mobile experience is based on the availability and accuracy of data within the Engagement Engine.

What's Next?

Learn about the Event Collection process