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Data Collection Process

Summary of end to end data collection

Application โ†’ Client Library (recommended) โ†’ Collector โ†’ Data Pipeline โ†’ Dashboards/Analytics/Campaigns

Data from any application can be sent to the Engagement Engine. Applications can choose to use a convenient tracker via a client library, or interact with the Collector endpoints directly.

Once data arrives at the Engagement Engine collector, the data pipeline will process data to handle both time-sensitive events, as well as batch processing. The output of the pipeline is a set of data that powers overall Mobify Platform analytics via business dashboards, and powers Campaigns via Targeting rules and Event-based triggers.

Currently three types of events can be sent to Engagement Engine:

What's Next?

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