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Ecommerce Events

ecommerce Tracking events focus on the business metrics around shopper carts and conversion. This data is used for targeting of shoppers in campaigns based on Shopper Journey, as well as calculating key metrics such as conversion rate and average order value.

addItem

Purchase of a specific item has been completed by a shopper

Field Values
Data Category ecommerce
Data Action addItem
Required Dimensions brand, price, product_category, product_category_id, product_id, quantity, templateName, product_name, currency

addProduct

Addition of a specific product by a shopper

Field Values
Data Category ecommerce
Data Action addProduct
Required Dimensions cart_items, sku_id, product_id, product_name, price, quantity

addTransaction

Purchase completed by a shopper

Field Values
Data Category ecommerce
Data Action addTransaction
Required Dimensions revenue, currency

removeFromCart

Removal of a specific product by a shopper

Field Values
Data Category ecommerce
Data Action removeFromCart
Required Dimensions cart_items, sku_id, product_id, product_name, price, quantity

What's Next?

Verify data is being sent properly

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