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Personally Identifiable Information

How does Engagement Engine handle PII and privacy?

The Engagement Engine does not require the collecting or storing of any Personally Identifiable Information. As such, you should not be sending any PII information to the Engagement Engine. Developers should be aware of which dimensions are being sent for all Event types, as well as validating information such as page URL do not accidentally contain PII information for the Page View Event.

Examples of data that are commonly considered PII include: