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Personally Identifiable Information

The Engagement Engine does not require the collecting or storing of any Personally Identifiable Information. As such, you should not be sending any PII information to the Engagement Engine. Developers should be aware of which dimensions are being sent for all Event types, as well as validating information such as page URL do not accidentally contain PII information for the Page View Event.

Examples of data that are commonly considered PII include:

  • First and last name
  • Home address
  • Phone number
  • Social insurance number


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