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A/B Split Testing

Learn how Mobify uses A/B Split tests to improve conversion rates.

Let data help with your decisions

A/B testing is valuable to customers and designers alike. Testing your design patterns in multiple contexts (after all, one pattern may perform well for one user category, but not for another) gives us information you can use to refine your decision-making process moving forward.

With customer approval, you can start planning out your tests. You may have some suggestions based data, or you may have some ideas that squirreled away from way back during the initial design phase. Now’s the time to put those to the test!

Be sure to loop in your Project Manager with the tests you would like to run. There may be budget still available, or the client may be willing to spend additional money on running tests; they will be able to provide you with more information.