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Push Notifications Best Practices

Push messaging is a powerful channel. When a customer opts in to push notifications, they are trusting you with access to a very direct and personal line of communication. So what can you do to increase the chance customers will opt in, read your messages and ultimately take action? The key is to create a real sense of value by following these best practices.

All messages should address the following things:

Opt In

Personalization

Messaging Content

Frequency and Cadence