App Push Notifications are messages sent to shoppers that have downloaded your brand’s app and have opted to receive messages. The benefits of using App Push Notifications include:
- Engaging your most loyal customers that have downloaded your brand app
- A standard opt-in process used by all apps on Android and iOS.
App Push Notifications display differently on their respective platforms:
App Push Notifications Feature Support
The table below describes the differences in feature support between iOS and Android.
|Permissions||Soft ask support available (required on all platforms for promotional push messages in EU)||Soft ask support available (required on all platforms for promotional push messages in EU)|
|Body character limits||117 characters for lockscreen and 128 characters for alert style notification (4 lines) 97 characters for banner style (2 lines)||Depends on device. 1 line in preview with ability to expand to 8 lines|
|Direct app open||Yes||Yes|
|Deep link support||Yes||Yes|
|User control of app level push notifications||Yes||Newer versions of Android have this setting. Not required opt-in.|
|Image support||No||Can customize the notification image for the whole app|
|Payload limit||2 kilobytes||4 kilobytes|
|Feedback||Not from an app, rather through APNs Feedback Server||Yes, response from the App/Device|
|Direct app feedback on delivery||No||No|
|Device management||iOS adds message to Notification Center. iOS 9 chronologically; iOS 7-8 by app||Android allows for notifications to be displayed on lock screen App decides whether to display or hide|
|Message queuing for offline devices||Stores only one unsent, more recent message||Can store 99 messages Updates based on collapse keys|
|Two way messaging support||No||No|
Visit our best practices page to learn how to send effective push notifications.