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Intro to Audience Filters

An Audience is a group of shoppers that can be reached by a particular medium.

When creating and configuring a campaign, Connection Center enables you to target your audience by setting and defining filters. Targeting offers the following benefits:

  1. It enables you to create campaigns that are contextually relevant for the shopper.
  2. It enables you to create campaigns that drive the most value for your targeted audience.

Connection Center offers many types of audience filters to target your audience: